Tumblr is downsizing and most of its non-support staff will be reassigned to other divisions within parent company Automattic. Only essential workers will remain, and the platform may be managed by a small team. The decision comes after Tumblr failed to achieve expected results for a new audience. Automattic plans to focus on the core functionality of the site in 2024, after previous attempts to generate revenue were unsuccessful. Despite a brief popularity surge following Elon Musk’s acquisition of Twitter, Tumblr has been losing around $30 million annually.
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