BANGALORE: Samsung Electronics launched a high definition 3D television in the Indian market and said it plans to double its volumes in the flat panel TV market this year.
“We are introducing our flagship 9000 series of full HD 3D LED televisions in the Indian market,” Samsung India Deputy Managing Director Ravinder Zutshi said.
The series boasts of the world’s slimmest HD 3D television in the Indian market, with 7.98 mm thin form built-in-tuner, a premium touch remote control with display touch control, speakers embedded in the stand and an auto-sliding touchpad.
It also has a built-in 3D processors’ auto-conversion technology that has the ability to automatically convert 2D content into 3D.
The Allshare feature allows users to wirelessly connect their TV with compatible mobile devices, which allows them to share movies, photos and music through the TV.
The 9000 series is available in 55 inch screen size and is priced at Rs 4,40,000.
“We are looking at doubling our FPTV volumes this year based on our line-up enhancement in LCD and LED TVs and the launch of our 3D TVs. We are expecting our FPTV to contribute to 40 per cent to our total CTV volumes this year,” he said.
“We are targeting a 3D TV sale of 30,000 units in 2010,” he said, adding, so far since the launch early this year, it had sold around 7,000-8,000 units.
The FPTV market was estimated to be around three million this year out of which the LED market would be around 3.5-4 lakh, Zutshi said.
In FPTV segment, Samsung was targeting an overall figure of 1.2 million, including 2,00,000 LED units. It was aiming to scale up its FPTV share from 33 per cent to 40 per cent.
The company was also targeting a 40 per cent growth in its revenues this year, against $2.2 billion in the last calendar year, he said, adding, the consumer electronic industry in India was expected grow 10-12 per cent this year.
He said the 3D TV market is expected to grow with greater availability of 3D content. Nearly 16 new titles from Hollywood are expected to be in the 3D format this year. By 2014 nearly 20 per cent of Hollywood films are expected to be in the format.