MELBOURNE: The People for the Ethical Treatment of Animals (PETA) is all set to draw the attention of millions of Internet surfers when they launch their own 'porn website'.
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ccording to the Herald Sun, the animal rights group will use some obvious changes to Internet domain names in order to register themselves to operate the www.peta.xxx website.
"We are preparing to launch our own peta.xxx site, but instead of just showing people our iconic ads we then show them how animals suffer for entertainment," News.com.au quoted spokeswoman Ashley Byrne as saying.
"Our racier actions are sometimes a way to get people to sit up and pay attention to the plight of animals," she said.
Initially, the watchers will be shown the animal rights groups too hot for TV ads and campaigns.
However, the sexy side PETA displayed in galleries and videos will quickly give way to the menacing world of animal mistreatment revealed by the group's hidden camera investigations in a very different kind of graphic content.