Internet search titan Google, technology giant Apple and software firm Microsoft are among the most discussed technology brands in India, dominating most of the online conversations, a latest survey has found.
According to Digital Brand Index (DBI) for India, compiled by Edelman in collaboration with Brandtology, Google has emerged as the top technology brand in India during April-June quarter.
Google and Apple secured 48,750 and 21,049 mentions at all-monitored conversations, respectively, among the list of top 10 technology brands. Apple, clocked the highest gains in overall online buzz with a 110% jump from January-March period, replacing Microsoft for the second position on quarter-onquarter basis.
According to the survey, Google is the most discussed technology brand online in India on account of Google Buzz and Android-related conversations, while Apple got the traction due to flagship products iPad, Apple App Store and iPhone 4G. Microsoft is followed by Samsung and Sony at the fourth and fifth positions, respectively.
The DBI tracked 222,818 online conversations pertaining to 97 large technology brands contained in 479 influential channels between April-June 2010, which saw over a hundred brand being mentioned online every hour on an average, Edelman said.