NEW DELHI: Initiating a price war in the broadband segment, state-run BSNL announced a reduction in post-paid broadband tariffs by up to 75 per cent, a move that may force private players to follow suite.
BSNL offers tariff in two categories — home users and general users. Under both categories, tariffs are available in limited and unlimited downloads.
To give a push to its broadband business, BSNL has reformulated its existing post-paid broadband tariff structure, it said in a statement.
With the implementation of new tariffs the entry threshold would come down from Rs 2,150 to Rs 850 only translating into a reduction of over 60 per cent.
It has reduced download charges from 50-60 paise per megabyte (MB) to 20 paise per MB for up to 5 gigabyte and 10 paise per MB thereafter. This nearly 75 per cent cut in tariff will be applicable for customers having plans of Rs 250-700.
Additional download charges in limited broadband tariff plans has also been reduced to 10 paise per MB for all customers paying more than Rs 999 fixed monthly charges.
The company has announced new broadband tariff plan for business and corporate customers. This new plan launched in the name of ‘BBG COMBO ULD 850’ will provide unlimited download to business customers at a download speed of 1 mega byte per second (mbps) up to 8 GB and 256 kilo byte per second (kbps) thereafter.
The company has also upgraded download speed in various post-paid plans by 50 per cent, besides increasing free download limit under its various tariff plans up from 10 GB to 250 GB.
The company announced an increase in free calls limit for its combo plan. Free calls have been doubled from 250 to 500, 300 to 500 and 500 to 1000 under different categories.
In addition to this, the company has introduced free calls facility in four combo packages. The number of free calls range between 500 to 2000.
BSNL has 60 per cent market share in broadband segment and expects that these new changes in tariff plans to change the broadband landscape of the country.