Samsung’s latest flagship smartphone lineup, the Galaxy S24 series, has made an impressive debut in its home market, with pre-orders in South Korea reaching record-breaking levels. Strong consumer interest in the company’s new AI-powered smartphones has helped the Galaxy S24 lineup surpass the pre-order performance of its predecessor, signaling robust demand for Samsung’s latest premium devices.
The Galaxy S24 series, comprising the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, appears to be off to one of the strongest starts in the history of Samsung’s flagship Galaxy S lineup.
Record-Breaking Demand in South Korea
According to Samsung, the Galaxy S24 series recorded more than 1.21 million pre-orders in South Korea during the seven-day reservation period. This marks the highest pre-order figure ever for the Galaxy S series in the country, surpassing the previous record of approximately 1.09 million units set by the Galaxy S23 lineup.
The strong response highlights growing consumer interest in AI-powered smartphone experiences and Samsung’s latest hardware innovations.
Galaxy S24 Ultra Leads the Way
Among the three models, the Galaxy S24 Ultra emerged as the most popular choice.
Samsung revealed that:
- Galaxy S24 Ultra accounted for around 60% of total pre-orders.
- The Galaxy S24+ attracted roughly 21% of reservations.
- The standard Galaxy S24 made up the remaining 19%.
The Ultra model’s premium titanium frame, advanced camera system, integrated S Pen, and exclusive Galaxy AI features have made it the preferred option for many buyers.
Galaxy AI Driving Consumer Interest
A key factor behind the strong pre-order performance is Samsung’s introduction of Galaxy AI, a suite of artificial intelligence features designed to enhance productivity and communication.
Some of the headline AI capabilities include:
- Live Translate for real-time call translation.
- Chat Assist for tone and grammar suggestions.
- Circle to Search with Google.
- Note Assist for summarizing and organizing notes.
- Transcript Assist for converting voice recordings into searchable text.
- Generative Edit for AI-powered photo editing.
These features position the Galaxy S24 series as Samsung’s first major step into the era of AI-first smartphones.
Powerful Hardware Across the Lineup
In addition to AI capabilities, the Galaxy S24 series offers flagship hardware, including:
- Dynamic AMOLED 2X displays with up to 120Hz refresh rate
- Improved battery efficiency
- Enhanced cooling systems
- Upgraded camera processing
- Seven years of Android OS and security updates
Depending on the market, the Galaxy S24 and Galaxy S24+ are powered by either Samsung’s Exynos 2400 or Qualcomm’s Snapdragon 8 Gen 3 for Galaxy, while the Galaxy S24 Ultra ships globally with the Snapdragon chipset.
Samsung Eyes Global Momentum
Following the record-breaking start in South Korea, Samsung is expected to carry this momentum into international markets. Analysts believe the company’s emphasis on artificial intelligence, combined with premium hardware and extended software support, could help the Galaxy S24 series outperform previous generations worldwide.
The Galaxy S24 lineup is available in multiple color options, with additional exclusive finishes offered through Samsung’s online store.
Final Thoughts
The record-setting pre-orders for the Galaxy S24 series in South Korea underline Samsung’s successful launch strategy and the growing appeal of AI-powered smartphones. With over 1.21 million reservations and the Galaxy S24 Ultra accounting for the majority of sales, the company has made a strong start to 2024.
As global availability expands, Samsung will be looking to build on this early success and strengthen its position in the premium smartphone market against competitors such as Apple, Google, and Xiaomi.
