Jawbone CEO Hosain Rahman turned a few heads when he unveiled the Jawbone Up at this past year’s TED conference, mostly because it seemed like such a radical departure from the usual Jawbone lineup.
When speaking to our very own Sarah Lacy, Rahman promised that the Up would be available “soon,” but we may be getting very close to a release. The health-conscious Up wristband has popped up very briefly in Apple’s online stores and Jawbone’s own website today, which means the official launch can’t be too far off.
Here’s a quick refresher for those unfamiliar with the Up: it’s essentially a (rather fetching) wristband with a built-in accelerometer. It’s meant to collect data about everything from how active its user is to how well the user has been sleeping, in hopes that quantifying this information will make users more likely to keep track of it. It’s not the newest concept in the world (the FitBit predates the Up by quite a bit), but it’s one that could stand to benefit from stylish execution.
